More and more of our interaction online occurs on mobile devices. Over five billion mobile subscribers – about 77% of the world’s population – are online. This new type of simple access for consumers is catching on with a staggering amount of smartphone owners purchasing goods and services from their phone – 41% to be exact. So how do you capitalize on this new mobile technology? The answer is relatively simple: set up a mobile application and/or set up your website to be natively friendly to mobile browsing.